Christian Story Lab

Christian Story Lab

The leading Christian newsletter for story and strategy—helping leaders master marketing and storytelling in a way that honors both people and God.

4.5 billion reasons email isn't dead

4.5 billion reasons email isn't dead

Social media is a landlord's game. You're renting followers you don't own.

Payton Minzenmayer
Payton Minzenmayer
How to Solve Your Toughest Problems by Doing Nothing

How to Solve Your Toughest Problems by Doing Nothing

Why your brain solves problems better when you’re not trying. And how you can use it.

Payton Minzenmayer
Payton Minzenmayer
5 Pinterest Trends That Will Change How You Tell Stories in 2026

5 Pinterest Trends That Will Change How You Tell Stories in 2026

The 5 trends from Pinterest Predicts 2026 and exactly how Christian creators can use them to reach people.

Payton Minzenmayer
Payton Minzenmayer
MarketingMarketing
3 proven ways to fix sucky marketing

3 proven ways to fix sucky marketing

Open your website right now. Read your homepage headline out loud.Does it sound like everyone else? Rewrite it as the opposite.Is it all digital? Add one physical touchpoint this month.Does it talk about you? Flip it to talk about them.

Payton Minzenmayer
Payton Minzenmayer
ContentContent
+3+3
How to Reverse Engineer One Creator's Content System This Week

How to Reverse Engineer One Creator's Content System This Week

I’m going to show you exactly how to pick one creator, map their content system, and adapt it to your voice and mission.

Payton Minzenmayer
Payton Minzenmayer
CopywritingCopywriting
+1+1
Writing well and avoiding fuzz is hard work.

Writing well and avoiding fuzz is hard work.

The classic advice to un clutter your writing

Payton Minzenmayer
Payton Minzenmayer
MarketingMarketing
Why some brands make it and yours likely wont.

Why some brands make it and yours likely wont.

How to deal with those little ladders in your head

Payton Minzenmayer
Payton Minzenmayer
MarketingMarketing
+2+2
Your failure as a writer is like spoiled milk in the fridge.

Your failure as a writer is like spoiled milk in the fridge.

The longer it sits, the worse it gets.

Payton Minzenmayer
Payton Minzenmayer
MarketingMarketing
Budweiser. Jaguar. Cracker Barrel. What they forgot.

Budweiser. Jaguar. Cracker Barrel. What they forgot.

If you want to grow, cut something first.

Payton Minzenmayer
Payton Minzenmayer
GuestGuest
+2+2
What would you do if your boss let you go tomorrow?

What would you do if your boss let you go tomorrow?

A story of an entrepreneur who turned being fired into faith.

Writings TricksWritings Tricks
Why stories taste better baked with 4 and 20 blackbirds

Why stories taste better baked with 4 and 20 blackbirds

PLUS: the kooky things I found on the internet this week.

Payton Minzenmayer
Payton Minzenmayer
CopywritingCopywriting
+1+1
The best way to move a person (it's not what you think).

The best way to move a person (it's not what you think).

The simple words said often move people the deepest.

Payton Minzenmayer
Payton Minzenmayer