you talk too much

also didn't realize Lincoln was such a dawg...

Would you rather eat chocolate chip cookie dough or COLD COD?

Two letters drive more sales than any others in the alphabet...

3 proven ways to fix sucky marketing

Open your website right now. Read your homepage headline out loud.Does it sound like everyone else? Rewrite it as the opposite.Is it all digital? Add one physical touchpoint this month.Does it talk about you? Flip it to talk about them.

How to instantly make your writing less boring

5 quick proofs that unserious writing wins.

What 5 insane ads taught me about great marketing

This one has moldy burgers in it 🍔

These writing tweaks 10x response rates

PLUS the best things I found on the internet this week

A writing framework that decodes human behavior to convert readers.

PLUS: 10 storytelling tips from 10 years at Disney.

nobody wants to read ai-written emails....right?

BTW, your CHatGPT is showing.

Why Alliteration Is A Writer's Secret Weapon

From Cicero to Shakespeare to Seuss — How Repeating Sounds Can Make Your Words Stick, Sing, and Sell

Write Like Yoda: The Power of Chiasmus in Memorable Writing

Eugene Schwartz's Writing Routine Is Boring & Yours Should Be Too.