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Storytelling
+3
Jul 14, 2026
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3 min read
Flock put AI cameras on thousands of street corners. Now towns are ripping them out.
Marketing Strategy
+1
Jul 7, 2026
2 min read
Why first-timers outperform superfans.
+2
Jul 3, 2026
4 quick hits and one thing from the Lab.
Jun 16, 2026
4 min read
5 things Toy Story 5 got right before opening weekend
Jun 12, 2026
4 marketing moves this week: what to steal, what to leave, and one danger zone
Jan 26, 2026
Persuasion & Psychology
Jan 22, 2026
Jan 17, 2026
Newsletter & Creator Business
Dec 27, 2025
8 min read
Social media is a landlord's game. You're renting followers you don't own.
Dec 13, 2025
9 min read
The 5 trends from Pinterest Predicts 2026 and exactly how Christian creators can use them to reach people.
Nov 13, 2025
Open your website right now. Read your homepage headline out loud.Does it sound like everyone else? Rewrite it as the opposite.Is it all digital? Add one physical touchpoint this month.Does it talk about you? Flip it to talk about them.
Oct 7, 2025
How to deal with those little ladders in your head
Sep 18, 2025
If you want to grow, cut something first.
Aug 10, 2025
This one has moldy burgers in it 🍔
Aug 5, 2025
PLUS 5 templates you can steal to apply this principle today
Jul 27, 2025
AND why the mechanics of this series can matter to faith-driven creators.
Jul 2, 2025
6 min read
PLUS: 21 resources to bring out the storyteller in you
Jun 25, 2025
yes, this goes against all conventional "wisdom".
Jan 14, 2025
Dec 21, 2024
Shaan Puri's 7 emotion framework for better writing.
Nov 30, 2024
7 min read
Oct 5, 2024
13 min read
Mastering Emotion, Depicting Evil, and Elevating Boredom